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Ristvin Marketing's SEO and SEM Services


How Our Team Will Work With You

Because your online goals, experience, and website needs will always vary from our other clients, our first step will be to take you through our Ristvin Marketing Intelligence Assessment.

This questionnaire will give our team a holistic and detailed view of not just your traffic or website needs, but more importantly your overall goals, marketing mix and how SEO can enhance it.

Your Marketing Intelligence Assessment will analyze the following areas:

Once we receive your assessment, we will schedule a free web consultation with you to discuss the various possible approaches to your campaign. However, almost all of our client's campaigns include various combinations of the following strategies.

Most Common Client Campaign Strategies

1. Keyword Term Analysis
Once you give us a list of keyword terms you’d like to target, we will do additional market research to determine the hundreds (to thousands of keyword terms your target audience searches for online to find companies like yours. We will analyze these terms to find those with the best search engine ranking potential (where there is a good ratio between amount of searches and amount of competing websites).

Unlike using keyword analysis tools that only analyze the number of websites indexed in a search engine for a particular keyword, we determine the exact number of websites optimized for each keyword. These are the only real competition you will have as you will quickly outrank websites with minimal optimization and any website that isn't optimized for your keyword.

You'll often find a keyword term that appears to be highly competitive, with millions of websites listed in a search engine's results but is actually quite easy to rank for! Conversely, you'll know not to waste your time on a keyword term that may not show many results, but for which all those websites are well optimized, thus making the term hard to rank for.

Once we've compiled our master list of recommended keyword terms to target, we will provide you the list so you can provide any feedback necessary.

2. Content Creation
Content is key to any optimized search marketing campaign. Therefore, there are three content areas that we will target:

  1. On-Site Optimization. This includes both the visible content and hidden HTML source code. We will analyze your site code for navigational errors that may prevent search engines from properly spidering your site. We will also analyze your site’s code-to-text ratio and other on-page coding elements. Lastly, we will review and edit your visible content for optimal keyword density while maintaining sales effectiveness.

  2. Article and Page Creation. We will produce one article or page for every keyword term we, together, choose to promote. Traditionally, this can be between 20-400 articles. Each article will be well written, informative, and engaging to ensure that they add value to your visitors’ experience in addition to aiding with great search engine rankings.

    Most importantly, we add these pages slowly over a period of several months to ensure your site grows "organically". This is a key element that Google and other search engines look for when ranking a website – that you are constantly updating and adding new information.

  3. Publicity and Branding. We’re not talking about traditional PR here. We develop additional articles that pay particularly close attention to your target audience’s needs: the secrets they want to know, the tips they need to hear, the problems and solutions your company addresses.

    These articles will be promoted to hundreds of other websites in looking for compelling articles on your particular subject. This achieves two objectives: 1) each article links back to your website, earning you one-way links and traffic from "authoritative" sites within your market, and 2) the more independent websites that discuss your company or publish an article written by your company, the better your reputation and branding will be. Your potential customers will find your company discussed on other websites and will see that other websites have endorsed you by publishing your article.

3. Linking Strategy
In addition to the links earned through article promotion, we will negotiate links from other websites in your market on your behalf. We will concentrate on sites with high Page Rank and traffic rankings as links from these are considered powerful “votes.”

4. Social Networking
We discuss this in depth on our What is Social Networking page.

5. RSS Feeds
We will implement RSS feeds on your blog and/or article pages to keep your visitors apprised of new content. This means search engines will also be notified through your RSS feed every time a page is added to your site, resulting in faster indexing and ranking.

6. Tracking and Analysis
You will receive detailed reports on your site's rankings across the major search engines, as well as site traffic and visitor behavior (we can only provide site and visitor data if you place StatCounter code on your website or provide us access to your own statistics program).

7. Traffic Conversion Optimization
Where many SEO campaigns fall short, our team excels. Rather than just win you traffic, we help ensure that visitor traffic converts into sales and/or leads. To do this, we employ proprietary software that statistically analyzes your website. We help you develop numerous versions of the key elements to your sales process (headlines, colors, layout, intro paragraphs, offers, calls to action, etc.). Each version is then systematically tested against the others to not only determine the best version of each element, but more importantly the best combination of elements that lead to successful conversions.

Because this particular service is based on scientific analysis and, in our experience, positively guaranteed to increase any company's sales by at least 30% (more often 50% to 85%!), we provide it for free. You only pay us once our team achieves your results. However, your revenue must meet our minimum requirements.

To learn more about Traffic Conversion Optimization, please refer to our special report.

Pricing Models and Our Guarantee

We custom price each campaign individually on a per-client basis. Pricing is based on the amount of hours you wish us to dedicate to your project each week, as well as which strategies you’d like us to implement. However, we are more than happy to work within your budget and can accommodate a variety of pricing models, including: hourly, per-project, weekly salary with a cap on hours, etc.

Our Guarantee: We cannot guarantee a certain number of top rankings or that particular keywords will get highly ranked with particular search engines. There are simply too many variables to consider and the ever changing search engine algorithms. Any SEO firm guaranteeing such should be avoided at all costs. However, we do guarantee the quality of our work.

If we tell you that we will reach a milestone within a certain amount of hours and we fail to reach that milestone, we will complete additional work for free or at a pre-determined reduced fee until said milestone is reached. In addition, if after six months of site optimization, your traffic is far below satisfactory, we will re-negotiate a severely reduced fee to continue promotion until a reasonable increase in traffic is reached.

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