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Search Engine Optimization and Search Engine Marketing Frequently Asked Questions


Search Engine Optimization FAQ:

Q: Why should I be using search engine optimization - Is it that important?

People searching for information, products, or services using the search engines have been shown to limit their search to the first 10-30 results that are displayed on the search engine results pages (SERPs). It is important that your website and pages rank high enough in the SERPs to be found by searchers. If your pages have are not search engine optimized, you risk loosing visitors and having low traffic to your website.

When you page's meta tags, header tags, and content has been optimized for keyword phrases that you wish to rank high for, you should find that you position higher on the SERPs. This will gain you more traffic and should make your pages achieve a better conversion rate.

The key to top positioning pages is keyword rich content that is written for both the search engines and your human visitors. Since search engine spiders and crawlers index a site's meta tags and content to determine the relevancy of the pages, it should be obvious that these components are crucial to your rankings on the SERPs.

Other factors are also taken into account by search engine optimizers, such as site design, navigation, search engine friendliness and crawlability. In many cases, it is crucial to re-write pages with seo content and edit tags for maximum positioning in the search engines and for the highest conversions.

Q: What are the robots like "spiders" and "crawlers"?

The terms robots, bots, spiders, and crawlers all refer to computer programs that are designed to search the internet for websites, index the website's pages, retrieve and download the information contained in the pages to a database that will later be analyzed to determine relevancy and how they will rank on the search engine's results pages.

Although most people use these terms interchangeably, there are distinctions between the terms. Robots and bots are generic terms for both spiders and crawlers. Spiders simply search the web through links finding websites and pages, while crawlers "crawl" through the pages indexing and retrieving the important html code components and page content to the database.

Q: What is keyword research and is it that important?

Keyword research is performed to find the keywords and keyword phrases that are used most frequently for searches to find information, products, or services in your niche or market.

Keyword research will guarantee that the keywords and keyword phrases you optimize your site and pages for are the words that your visitors will use to find you when querying the search engines. This is why keyword research is a crucial firs step to optimizing your site's pages and content.

Keyword research will also allow you to uncover additional words and phrases that you may not have thought of. These may lead to new profit opportunities for you and your business. Many of these phrases will translate into more targeted traffic, sales conversion, and ROI.

Q: How do I go about optimizing my website and is it difficult work?

Search engine optimization isn't that difficult but it does require a lot of work, time, and patience. The work involves manual changes to your HTML code know as On-Page Optimization and performing some Off-Page Optimization such as link building.

You will need to have studied what the search engines are looking for in your web pages to rank highly and you should have the proper tools to analyze your web pages and track you ranking and positioning changes. Such SEO tools can be found on the internet. You can go to SEOChat to find out what tools search engine optimizers use and which are of vital importance for optimizing your pages for the search engines.

Keyword research will aid you to decide exactly which search terms you will want to optimize your website and pages for. You will want keywords and phrases that describe the overall "theme" of your site and ones that you will optimize your individual pages for. Be sure to use the keywords that are most used by web surfers to find sites on your topic.

Each search engine looks for different factors in a website and pages. Generally speaking if you optimize your site for Google, you will be optimizing it for all the major search engines. Follow the guidelines at On-Page SEO Optimization and adjust your HTML code and page content accordingly.

Off page optimization is becoming increasingly important to obtaining high rankings on the search engines. Link Building is the heart of this type of search engine optimization. Having relevant, authoritative content is a must and will aid the link building process. Good content will provide you with natural inbound links.

Reciprocal links are fine as long as you don't have too many of them. Be sure these come from websites that are related to you site's topic. Link building takes time and work but will show results. Avoid paying for links and link farms.

Q: What is PageRank?

PageRank™ (PR) is a trademarked term belonging to Google. It refers to the "rank" given to a web page and is determined by Google's ranking algorithm. Google's algorithm determines your PageRank by counting the number of inbound links to your site and pages and the "quality" of these links.

Q: What factors are my website's ranking dependent on?

Your website ranking will change over time and tends to be "cumulative" in its effects. Website ranking is dependent on the following factors:

There are a number of other factors that will affect your ranking. Many of these you have no control over. You best efforts to improve your ranking should reside in the time proven SEO techniques outlined in this website.

Q: Just what are meta tags?

Meta tags are found in the header of the web page and are part of the HTML code that is only seen by the search engines. Meta tags are used to supply information to the search engine robots that are looking for alternate information about your pages.

The important meta tags are the "title" and the "meta description" that provided the information on what the page is about. The "meta keywords" used to be important to establish the theme of the page but it was easy to spam and most search engines don't use it anymore. You should always place the "title" and "meta description at the very top of your HTML code as they will then be the first content the robots read.

You can find answers to more FAQ by going to More Frequently Asked SEO Questions.