Ristvin Marketing
Specializing in Search Engine Optimization
and Getting Your Website Known
Ristvin Marketing Menu:
- Website Analysis
- Search Engine Optimization
- Website design
- Website SEO'd Content
- Local Search SEO
- Pay-Per-Click Marketing
- Branding
- Ristvin Marketing Blog
- Frequently Asked Questions About SEO
- Marketing and SEO articles
- Our SEO Services
- Request a Quote
Ristvin Marketing Details and Contact Information:
SEO Resources:
Search Engine Marketing and Pay-Per-Click
Frequently Asked Questions
Frequently Asked Questions
Search Engine Marketing FAQ:
Q: Just what is the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM)?
To many people these terms are much the same but they do connotate different aspects of getting your website seen on the search engines and increasing traffic to your website and pages for the intent of gaining leads, selling products or services, and generally increasing conversions from your website.
Search Engine Optimization includes all the practices to optimize your web pages to rank highly in the organic search engine results and the link building strategies required to accumlate quality incoming links to increase link popularity.
Search Engine Marketing involves the strategies of pay-per-click advertising and other means that bring highly targeted traffic to your web pages with the intent to increase conversions through your website and increase your ROI. SEM also focuses on optimizing your "landing pages" for their marketing content and conversion rate.
Q: What is Pay-Per-Click Advertising?
Pay per click advertising is a means for advertisers and webmasters, small business owners, and basically everyone on the internet with a website to promote and generate interest in their online projects and business with the use of small, custom made ads.
Simply put, it is a means of advertising on the internet, where the person who created the ad does not pay a specific set fee to put an ad on a web page, (as in traditional advertising), but instead, pays a certain amount of money each time a visitor or potential customer clicks on their ads, and is redirected to their website, or landing page.
Pay-Per-Click (PPC) requires a certain amount of finesse to profitably deploy an ad campaign and profit from it without reducing the ROI of their advertising budget. A pay-per-click campaign will be a good value for the money if the cost per click does not exceed the value of those referrals. Thus, the value of the PPC service will depend largely on the type of business you are in and the bidding level for the search phrases you are targeting.
Q: What are the aspects of using Pay-Per-Click?
The following is a summary of PPC's main points:
- PPC (Pay-per-Click) lets you place your ad in search engines such as Google, Yahoo!, and MSN Live
- Your PPC ads are displayed when a user searches the search engine for your targeted keywords. This means your ads are shown only to visitors who are targeted and interested in your product or service
- Your ad's placement amongst the "sponsored links" is based on how much you bid against your competitors - the more you bid, the higher the placement of your ad
- In contrast to other forms of advertising, PPC is highly trackable - you will know what works and what doesn't in real time, and then you can concentrate your budget on what actually works and makes a profit
- Of all other forms of advertising (telemarketing, magazine advertising, newspapers, radio, TV, banner ads, email marketing, etc.), PPC brings the highest conversion rates and the most qualified leads and traffic that will increase you ROI
Q: What is the downside of Pay-Per-Click?
The cost of the clicks is the downside. A pay-per-click campaign will only be a good value for your money if the cost per click does not exceed the value of those referrals. The value of a PPC campaign will depend largely on the type of business you are in and the bidding level for the search keywords and phrases you are targeting.
Much of this has to do with your particular keywords and phrases and how you write the tiny PPC ads. If you send less than targeted visitors through your ads and they don't convert, PPC will be a losing proposition for you. On the other hand, sending targeted visitors to a highly coverting landing page will put money in the bank for you and increase the ROI of your advertising budget.
Q: Why should I use Pay-Per-Click?
Online, internet advertising is now averaging $10+ billion per year. This is larger than the entire billboard industry, 80% of the traditional magazine advertising industry, and over half of radio advertising. Only television advertising reaches as many people.
Businesses are discovering that PPC works and they are reallocating their advertising money. Even large corporations like Ford Motor Company are moving more and more of their advertising budget away from radio/TV to the web. Newspaper advertising, the fortress of local, small business advertising has fallen 4% due to online competitors. 50% of all online advertising is in PPC and that is growing extremely fast. Google has doubled its revenues each year due to PPC.
Nearly every other form of advertising can be blocked, but PPC isn't. Radio listeners simply switch channels. Many are signing up for satellite radio which has no advertising. TV viewers either switch channels, subscribe to cable, or are using "Tivo" to skip the television advertising altogether.
PPC works! The ppc ads are context-related. If visitors search for a specific keyword or phrase, they see only ads pertaining to those searched terms. There is no clutter of irrelevant or spammy ads. We expect that PPC will continue to seize more of the market share from other forms of online advertising and that PPC advertising will continue to carve out revenues from traditional marketing and advertising avenues.