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Tips for the Perfect Web Page Creation

by
Jim Bruce
founder: Ristvin Marketing


As webmasters, we all wish that we could tap into the search engines and get their formula for creating the perfect web page that would totally satisfy their algorithms and propel our pages to the number one position on the results pages.

But Google, or any other search engine, is simply a computer program that crawls through the World Wide Web searching for hyperlinks and parsing and cataloging tags and words of pages they come across. Then upon a "query", it retrieves, ranks, and displays the most relevant webpages to the searcher that match the keywords and phrase being searched for. This all takes place within the scope of the algorithm(s) that tell them what to do.

I learned something from my first wife that relates to how the search engines view web pages. She was a journalist. Being such, she had studied page layout, picture captioning, headline writing, and journalistic copywriting as concerns newspapers. All of these essentials making up a good newspaper page relate to the perfect web page. Page layout can be equated to webpage design. Those are the essential elements that capture your visual attention and draw them into the page itself.

The layout leads your eyes to the big grabber - the headline. This is that Large Lettered, Bold Print at the top of the article (often in a different color on web pages) that captures your attention and makes you want to read the first line of the first paragraph. Thus sucking you into the article itself.

In the newspaper world, a picture may often accompany a story. The picture caption not only describes the picture and what is happening within it, but it also gives a written synopsis of what's expected in the story it relates to and hopefully makes you want to read on. Web pages use alt tags to give the search engines an idea of what the picture is. They can also serve your SEO efforts by becoming like a caption.

You can see these newspaper-like elements in your perfect web page as a professional, aesthetically looking web page that draws the visitor in to read your content while telling the search engines what it's all about. The newspaper uses the headline of the page to draw you into reading further ... sub-headlines allow readers to skim the article as they discern the meaning of the content and whether it carries the information they are looking for.

Your visitors get captured by your web page content through your headlines and that pulls them into the page copy itself. That's what a newspaper journalist does and maybe you can take advantage of that when thinking about what you want your perfect web page to look like, feel like, and present itself to the search engines as.

Except, unlike the journalist, you're going to place your important page keywords/phrases into pertinent spots in the page in such a way that you don't disturb the human experience of what they're reading yet, alert the search engines to what words are important and to what the theme of the page is.

Of course, there's those search engines that you want to have index your page properly. Those indifferent computer programs that search your page for its importance. Unfortunately, they don't get the visual experience of the page that a human does. And, they don't actually read the page. They just parse and index pages (words) into the database. They're like the blind reading Braille with their fingers. They have to be taught how to read the elements and content as well as what's important on a page.

Search engines read top to bottom; left to right. They've been taught to read the title. It's the fist thing they see that's readable on your web pages. Even though there are headlines and sub-headlines below, the title of the page is akin to the major headline and theme-setter of the page to the search engine crawlers. It's the first item that gives them an idea of what the page is all about. Thus, it is weighted heavily in the search algorithms.

The title is often displayed on the search engine results pages (SERPs) as the link to your website. To improve your SEO efforts, your title should be descriptive and catchy so that it catches the eye of visitors and makes them want to click to your website to find out more about your topic and your business. Each page on your site should have its own, unique title.

Next on the page the search engine spiders encounter the meta tags. The meta description tag is an important element when it comes to some search engines. Often they display your description under the title link. I view this description as a short advertisement for your website and thus it should compliment your title and entice surfers to click through to your page. The meta description is like a newspaper tag line. As with the title, each page should have its own, unique description.

Headlines are placed in header tags on web pages (h1,h2,h3...). These give emphasis to the words in the headline phrase in the eyes of the search engines. Make sure for proper optimizing of your page that you include your secondary, or "theme" keywords in your headers. In this way, the search engines will see the theme or topic of your page better.

Your web page content is the meat of the perfect web page. It should be easy for your visitors to read, yet be concise and authoritative on the subject of the page's topic. Your primary keywords and phrases should be threaded throughout your copy and show prominence so that the search engines understand what the page is all about.

The importance of web content is "link bait". Linkage is emphasized by all the major search engines. Linkage is the connectivity between websites within a market or niche community on the web. Your content has to be informative about the subject of the page. So much so that other webmasters will want to link to your page. Links tell the search engines more about the subject of your page than the content itself does because of the ways that the modern algorithms work.

So, there's some tips on creating the perfect web page. If you create your pages properly, you will give both visitors and the search engines what they are looking for. This should optimize your web pages so that they obtain the highest search engine rankings which will increase the traffic to your website and boost your ROI.

We now offer a FREE Search Engine Optimization Whitepaper Report explaining SEO and what you need to do to your website to properly prepare it for the highest search engine rankings. Receive it by filling out and submitting the following form:

**Note** After you submit this form, you will receive an email from SEO-whitepaper@aweber.com asking for you to confirm your request. Once you click on the confirmation link, you will be sent your download link.