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Keyword Research is the First Step to the Search Engine Optimization Process


SEO Keyword Research:


It's the keywords and keyword phrases that people type into their search engine searches that determine what websites the SERP's will display…

Keywords and keyword phrases are words or phrases that people type into a search engine query to find information. Keywords are "key" to the search engine optimization of your website and pages. Your website should be organized around a generalized keyword or phrase while each page is focused on a more specific keyword phrase that is in line with the overall theme of the site.

One of the first and primary steps in search engine optimization is targeted keyword research. During this stage of the process, competitive keywords relating to the site and unique to your domain are found. Keyword research is performed to focus a website and maximize the impact of search engine optimization. When your site ranks well for a strategically targeted keyword or keyword phrase, more relevant customers come to the site leading to an increase in conversions and thus income for the site. Accurate identification and careful selection of targeted keywords and key phrases can literally make or break any web site or online business.

Selecting the "desired" keywords that are best for bringing the target audience to your website

Selecting your most desirable search terms has nothing to do with the level of competition in your particular market. It's really about reaching your target market. If people are searching with certain words and phrases, they expect to find content specific to those terms. Even if you believe that the competition is too great for a certain generic keyword phrase, you still should build your site with that content. Keep in mind, you're building a website for humans, not search engines.

Competition may dictate how you target your desired search terms. Some keywords will be reachable via SEO with minimal to an acceptable level of effort. Other keywords will reach your target audience easier via PPC at an acceptable cost. Some keywords will be out of reach, or too costly either way.

Keyword research should tell you what people are looking for and a good website will provide it, regardless of search engine optimization considerations.

Keywords and phrases that web surfers use to find the information they are looking for change constantly within any given market. Keywords used today may not necessarily be the ones that were used last year, six months ago, nor may not be the exact ones used six months from now. They reveal the way people search and what they are looking for.

Websites are being added to the the internet and the search engine databases every day, therefore keywords that once got high rankings may no longer work. You may have already have a website with high search engine positions for your most important keyword phrases but if you are not receiving any traffic from those phrases, you will need to re-evaluate the keywords that you have used. Attaining a #1 ranking for keywords that no one is searching for, will not increase your traffic, nor will keywords that you think may bring traffic but are not the words people are searching for.

Keyword research is ongoing

Researching new keywords on a regular basis is essential to maintain good rankings. Ristvin Marketing will analyze the current keywords used on your site and research and add new ones. Once the keywords have been chosen, site and page content should be updated to reflect them. This may include subtle changes to the page titles, meta tags and text headings. It may involve adding additional pages and sections to your website, rewriting or modifying content and reorganizing the web site's structure. It all depends on the specific requirements of your site and targeted market.

We now offer a FREE Search Engine Optimization Whitepaper Report explaining SEO and what you need to do to your website to properly prepare it for the highest search engine rankings. Receive it by filling out and submitting the following form:

**Note** After you submit this form, you will receive an email from SEO-whitepaper@aweber.com asking for you to confirm your request. Once you click on the confirmation link, you will be sent your download link.