Web Content Writing | Copywriting | Make Your Content Facilitate Your SEO Efforts

Climb up the stairs to top rankings through using good web content copywriting and professional SEO

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Long-Standing, First Page Rankings Get You Noticed. Well Balanced Web Design Gains Visitors Attention. Engaging Copywriting and Content wins You Sales. The Buzz About Your Business Gains You Credibility. The Best Road to Your Success Begins With SEO Content and Great Copywriting ...

Combine Creative Web Design and Great Content

In the first seconds that a visitor arrives to your site, it's your web design that attracts their eye's attention and creates your first impression upon them. Do you look professional, legit, or glaringly fly-by-night? Your header image or your headline grabs them and ...

Then, whether you are creating content for your own personal website or developing content for a complex corporate site your company runs, the way that your message is written will determine the success or failure of your enterprise on the Internet.

It doesn't matter if you're in the business of selling a specific product, a service, the manager of your company's public relations or perhaps introducing the latest new, whiz bang technology, it all starts with your site's visitor being able to easily understand your intentions and specific message.

Search Engines now are weighting greatly the use of "Unique Content" and are using Latent Semantic Indexing (LSI) to determine if you know your subject matter. Search Engines are now penalizing any site that appears to have exact duplicate, or near duplicate content. This makes it almost impossible to effectively rank your site if your content is not original and compelling.

Here are Some Web Content Basics You Should Understand

Copywriting for a website is very different than writing content for a traditional advertising piece, brochure or printed ad. The use of hyper-links to more relevant content is one big difference. Plus, the appearance of your page and proper use of fonts and colors matter more as to whether your visitors read your pages - Here are some design basics to consider:

Be careful if you decide to use varied backgrounds on your site. Select a pattern or color that does not compete or distract from your sites purpose. You want your reader to focus on your content or offerings not on some eye-busy background. Solid, pale colors are best (white has been shown the most appealing). Traditional fonts in black or very dark type are read most often.
Use graphics or images to add visual appeal to your site look and feel. Make them multicolored for the most appeal. Be very careful to manage the size of these graphics so as not to increase load time. Add captions to your images like the newspapers do or at the very least, use your "alt tag" so the search engines can read what they are.
The effective use of white space on your website is essential for visual interest where possible. Columns (including empty ones to create white space) can be effective.

How Visitors Read Web Content

Extensive research has been done on the Internet to effectively decide how best to present your page content and marketing message. It appears that "16% or less of the users of the Internet read a web page word for word". Shocked? Probably not if you think how you read pages.

You must write your web page content for both those that skim your page and those that read word for word This is why headlines, sub-headlines and "bolding" phrases are so important for visitors that quickly skim your pages to discern its message. Even those that read the whole text will often skim first, then return to gain a closer look and more detail on what has been written.

The introduction of faster Internet connections and larger flat screens for ease of reading pages has changed the way Internet marketers manage their message. Tag lines can be very effective in quickly directing traffic to preferred products and services on a site before their attention span diminishes.

Fundamental Questions to Consider Before Beginning to Write

Any successful website, web page or content management project needs to start with a few fundamental questions that you should have precise answers for. You really can't afford to make mistakes at the start of your project amd ignore this important aspect of current search engine ranking protocol. Here are some important questions should ask and answer before you begin:

Who is your targeted audience and where are they found online?

What is the strategic purpose of your website?

What are your expected results that you want to see from your site/page?

What do you want your visitors to know about your offerings, understand about your business and then do while they visit your web site?

How will you measure your conversion success? Will it be in terms of number of visitors, orders, increased calls to your switchboard, Etc?

Are You will to test what works and what doesn't?

Are you committed to the process required to maintain your website and to keep it current and inviting?

Have you incorporated all of the necessary functionality to have a successful online experience for your visitor or have we taken short cuts to save a few dollars that will end up costing far more in the long run?

SEO Copywriting and Web Content

SEO, Web and Conversion copywriting is quite a challenging task. The main goal of SEO copywriting is to provide structured, content-rich writing that search engines can easily find on the web and visitors can easily utilize.

Not only do you have to write extremely compelling and informative content that makes visitors want to read every word and ultimately buy your service or product, but you also have to structure your writing in such a way that the top search engines such as Google and Yahoo! can determine that your writing is genuine, unique and optimized for specific targeted search terms.

SEO experts know exactly what the search engines are looking for and how to bump your site up higher within the hundreds of thousands or even millions of other websites just like yours. Much of this is accomplished through providing web content that has been optimized properly for both search engines and site visitors.

How SEO Copywriting Works

Search engines have sophisticated algorithms that determine how well your site and pages will rank. You could have the most compelling and well-written content in the world, but if a search engine cannot find major contributing factors in its algorithm that tells them you have good content and supports you as an authority on the subject you are writing about, then your site will not rank high.

Examples of these contributing factors include: relevant text, strategically placed related keywords throughout the body of text, keyword density (not as important as it used to be). keyword prominence, keyword proximity, keywords in the title tag and description tag, headers, bulleted lists, the number of links on your page, the number and quality of web pages out on the Internet that are linking to your site, and clean code.

If a search engine cannot find any these contributing factors, then it will rank your site lower in search engine result pages (SERPs). Consider that if visitors cannot find your website on the first page of search results, or maybe second page, then it's as if your site doesn't exist on the web at all. Most people are too busy and in a hurry to search through pages and pages of search results to find your website (especially since they don't even know who you are).

SEO copywriting gets you high search engine rankings so that you can be found by others. It also, like any copywriting, gets people to read your pages and increases your conversion rates, thus increasing your return on investment (ROI).

You Need Relevant Content

Now that you know you have to structure your copywriting techniques a bit differently for SEO purposes, you must then consider that you need to write relevant content to convince your visitors to actually purchase your service or product.

First, determine if your site is selling a service or a product. Are you selling a physical, tangible product? Or are you providing a service that will help others solve a problem or a need that is not filled? Paying someone to change the oil in your car would be considered buying a service, but actually purchasing a quart of oil would be considered buying a product.

Make sure to gear your content towards your target audience. If your audience is Business-to-Business (B2B) you will trim your message differently that if it is a Business-to-Consumer (B2C) audience. An example of B2B marketing would be selling massage table accessories and gearing your marketing efforts towards salons and spas. While an example of B2C would be a salon selling their services and products to consumers.

Your content must convince your target audience that what you're selling is the best they can find, set at the best price, contains all the best qualities their after and that if they don't purchase it their lives will be incomplete. Essentially, you have to become somewhat of a marketing expert in order to make your service or product stand out.

Whether you are marketing your content towards businesses or consumers, remember that relevant content will grab your reader's attention, present all the benefits, features and facts, and then create a ...

Call to Action

A call to action is when you tell your reader exactly what you want them to do:Order Now! Click here! Purchase Before It's Too Late! Learn more, Call this number, etc.

Although there is no rule of thumb about what the best call to action is, they are nonetheless very important to include in your content. It is critical that you make it extremely obvious what you want people to do. If readers cannot be easily led the link to click on that tells them what to do, or how to purchase your product, they may click right off of your website and into someone else's.

Final SEO Copywriting Tips:

Research, research, research! Then more research. Research everything you can about the topic you're writing about. Become an expert, or at least have enough facts to sound like one.

Make your writing as clear and to the point as possible.

Use related keywords throughout your writing. These are called Theme Keywords and are often synonyms. But don't overdo it.

Create attention grabbing titles, headlines, bulleted lists, and calls to action.

Know your audience and gear your writing towards them.
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Stay up-to-date on ways you can improve your copywriting and marketing techniques.

The more you can learn about what search engines are looking for and how to better market your service or product to your target audience, then the easier SEO, web content and conversion copywriting will become and the higher search engines will rank your site.

Ristvin Marketing is a professional SEO Web Consultant company. We are a registered business in Colorado and are located to the NW of Fort Collins in Bellvue, Colorado. Ristvin Marketing can supply your business with SEO Web Page Content through our professional SEO content writers and we also have trained copywriters for developing your sales pages. Ristvin Marketing primarily serves Fort Collins, Loveland, Longmont, Boulder, Denver and other cities along the Colorado Front Range while also maintaining clients nationally and globally.

You can contact us for your SEO copywriting and other web content needs at: Web Content/Copywriting Request