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Terms of Service for SEO Web Consultations


Our Policies and Procedures

Free SEO Web Consultation: To understand your specific client needs is an essential step in preparing a Web Consultation Proposal and Bid. To review your project, and see that we are a good fit for each other as well, Ristvin Marketing offers a FREE preliminary SEO Web consultation.

SEO Web Consultation Proposal and Bid: Generally, proposals and bids are project-based, we submit a proposal, including a cost-cap bid after your free consultation. Recurring writing and editing tasks and link building that require a scheduled commitment may be negotiated for an hourly, weekly, monthly or yearly retainer.

SEO Consultation Letter of Agreement: After your preliminary SEO consultation, we will issue a formal Letter of Agreement defining the project, the scope and responsibilities of both the client and Ristvin Marketing: exit criteria, copyright usages and permissions, professional fees, billing arrangements, etc.

Ristvin Marketing's Payment Terms: Standard practice—50% upfront; 50% on delivery.

What's Included: Our professional fees cover whatever brainstorming, research and consulting time is necessary to produce a highly polished, SEO'd website. This will vary by which of our Search Engine Optimization Services you opt to have us do for you.

Web Page Revisions: The initial rough page drafts usually expose any unintended weakness in your message and is an important tool directing the revision and final rewriting and SEO process. Also minor tweaks to you pages may be needed over time to gain maximum search engine positioning.

We expect to work closely with you or your authorized representative during this time. Our Letter of Agreement will spell out project dead-lines and lead-times necessary to accomplish these tasks.

Exit Criteria: The criteria by which all, or any portion of a project, is deemed complete will also be spelled out in our Letter of Agreement. This criteria will be strictly observed and noted on a Project Completion Form signed by you or your authorized representative. Dated signatures signify “Duly Diligent” review and acceptance of submitted copy.

The Creative SEO Process: We're a team. You play a vital role in our ability to write successful copy for your web pages and to optimize your pages for maximum search engine ranking. For us to understand and complete your project, pertinent background materials must be made available in a timely fashion. In return, we will supply agreed upon deliverables on time and on budget.

Our Change Policy: Projects can morph over time. Things happen. We all know this to be true. In such events, we're happy to cooperate. When major changes in the scope, size and/or direction of your project occur, a separate Letter of Agreement and, if necessary, Project Completion Form will define the additional expense and time considerations and be an amendment to the original.

Our Cancellation Policy: In the event a project is canceled or placed on hold, we will invoice all expenses incurred and work completed to date—the client will revert to a “payment on receipt” status for the prorated amount. A 25% "kill-fee" will be assessed if work has not begun but a Letter of Agreement has been signed. Cancellation after project completion will not affect or alter the original agreement.

Expenses: Long-distance phone and FAX charges, mileage, postage, courier costs, and other such expenses incurred by Ristvin Marketing will be billed in accordance with the terms stated in the Letter of Agreement. Expenses not expressly covered in the Letter of Agreement will be absorbed by Ristvin Marketing.

Disclaimer: Clients are responsible for “Due Diligence” in their review of all deliverables submitted by Ristvin Marketing. Every effort is made to provide error-free pages, which includes, but is not limited to, spelling and/or content omissions. Review takes more than one set of eyes, however. Careful client pre-publishing review before signing the Project Completion Form is highly advised.

We cannot be held responsible for poorly performed client review or errors discovered after the Project Completion Form has been signed. Nor will we be held responsible for errors discovered after production. For additional information refer to Ristvin Marketing's Terms of Service and Legal Statement